Why Aren’t More Brands Targeting Over 50s?
There are few countries in the world where the population is not ageing, and this will fundamentally impact economies and life as we know it. The US Census Bureau projects the over 65’s to almost...
View ArticleCreating a font to continue the legacy of Gilbert Baker
In 1978, artist Gilbert Baker created the rainbow flag, one of the most iconic symbols of the LGBTQ pride and social movement. Last month, Baker passed away at the age of 65. To honor his legacy and...
View ArticleHow Male and Female Execs See Gender in the Boardroom
Despite increased awareness, conversation and initiatives over the past few years, the boardroom remains an overwhelmingly male place. New research from the Women’s Forum of New York illustrates the...
View ArticleThe Importance Of Being A Disability Inclusive Brand
People with disabilities make up 17.9% of the UK population, but are only represented by 0.06% of people featured in adverts, according to Lloyds’ ‘Reflecting Modern Britain?’ inclusion and diversity...
View Article‘Master Of None’s’ Lena Waithe On Diversity And Allies
Master Of None, the Netflix Original Series created by and starring comedian Aziz Ansari, has been praised for all kinds of reasons, from its cinematic vision to its encapsulation of the modern dating...
View ArticleBecoming An Authentic LGBTQ Ally
Being an LGBTQ ally isn’t just the moral thing to do, it’s also good business.So says a survey from Ogilvy released earlier this week in honor of LGBTQ Pride Month. The survey of over 1,000 Americans...
View ArticleModernizing Madison Avenue
This piece originally appeared on Campaign US. It is written by Jennifer Risi, Ogilvy’s Worldwide Chief Communications Officer and Donna Pedro, Ogilvy’s Worldwide Chief Diversity & Inclusion...
View ArticleAgency Diversity From An Account Management Level
Today, agencies are making big moves to ensure they have the right talent mix to be as diverse as their clients and to position their brands in the new modern marketing era. That’s great news for those...
View ArticleQ&A With ADCOLOR Legend Nadja Bellan-White
David Ogilvy always knew that casting a wide net to bring the best talent together to produce the most creative work for our clients was central to everything he did. Throughout the years, diversity...
View ArticleThe Creative Industries Should Think Like A Drag Queen
It’s not every day you see a drag queen deliver a keynote at an advertising conference — but maybe this kind of thing should be a more frequent occurrence, given the unique blend of provocation and...
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