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Why Aren’t More Brands Targeting Over 50s?

There are few countries in the world where the population is not ageing, and this will fundamentally impact economies and life as we know it. The US Census Bureau projects the over 65’s to almost...

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Creating a font to continue the legacy of Gilbert Baker

In 1978, artist Gilbert Baker created the rainbow flag, one of the most iconic symbols of the LGBTQ pride and social movement. Last month, Baker passed away at the age of 65. To honor his legacy and...

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How Male and Female Execs See Gender in the Boardroom

Despite increased awareness, conversation and initiatives over the past few years, the boardroom remains an overwhelmingly male place. New research from the Women’s Forum of New York illustrates the...

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The Importance Of Being A Disability Inclusive Brand

People with disabilities make up 17.9% of the UK population, but are only represented by 0.06% of people featured in adverts, according to Lloyds’ ‘Reflecting Modern Britain?’ inclusion and diversity...

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‘Master Of None’s’ Lena Waithe On Diversity And Allies

Master Of None, the Netflix Original Series created by and starring comedian Aziz Ansari, has been praised for all kinds of reasons, from its cinematic vision to its encapsulation of the modern dating...

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Becoming An Authentic LGBTQ Ally

Being an LGBTQ ally isn’t just the moral thing to do, it’s also good business.So says a survey from Ogilvy released earlier this week in honor of LGBTQ Pride Month. The survey of over 1,000 Americans...

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Modernizing Madison Avenue

This piece originally appeared on Campaign US. It is written by Jennifer Risi, Ogilvy’s Worldwide Chief Communications Officer and Donna Pedro, Ogilvy’s Worldwide Chief Diversity & Inclusion...

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Agency Diversity From An Account Management Level

Today, agencies are making big moves to ensure they have the right talent mix to be as diverse as their clients and to position their brands in the new modern marketing era. That’s great news for those...

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Q&A With ADCOLOR Legend Nadja Bellan-White

David Ogilvy always knew that casting a wide net to bring the best talent together to produce the most creative work for our clients was central to everything he did. Throughout the years, diversity...

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The Creative Industries Should Think Like A Drag Queen

It’s not every day you see a drag queen deliver a keynote at an advertising conference — but maybe this kind of thing should be a more frequent occurrence, given the unique blend of provocation and...

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